This privacy notice (the “Privacy Notice”) relates to the www.lung.org and www.action.lung.org websites (collectively, the “Site”), which is maintained by the American Lung Association. As used in this Notice, the terms "you," "your," and "yours" refer to you the user of this Site or any other guest, person, or entity who accesses or uses this Site or services from the Site. The terms "we," "us," "our," or "ours" refers to the American Lung Association. This Notice provides highlights of the full Privacy Notice that currently applies to the American Lung Association’s collection and use of information.
This Privacy Notice was last updated effective 3/14/2020.
We may disclose anonymized information and Personally Identifiable Information about you for advertising purposes.
Information We Collect and Receive
We collect and receive information about you when you give it to us directly and when you visit the Site. See our full Privacy Notice, below, for further information.
How to Contact Us
American Lung Association
55 W. Wacker Drive, Suite 1150
Chicago, IL 60601
The American Lung Association receives and sometimes shares certain of your Personal Information and Non-Personal Information. We gather anonymized information about you through Google Analytics and other means, and share information with other service providers who may want to offer you their products or services as well as with data analytics providers that help us know our website visitors. IF YOU DO NOT AGREE TO SHARE INFORMATION AS CONTEMPLATED IN THIS PRIVACY NOTICE, PLEASE DO NOT USE THE SITE.
Your Privacy Choices
Unless you opt in, we will not: a. Send you Internet-to-phone short message service (SMS) messages (text messages); b. Send you mobile service commercial messages (MSCMs) directed to one of your wireless devices that you use as the subscriber to a commercial mobile service; or c. Use geolocation tracking to locate your mobile device.
You may opt out of: a. Receiving targeted advertising that is directed to your particular interests; b. Receiving marketing email, by using our Member Center or unsubscribing using the appropriate link in a marketing email; c. Receiving telemarketing calls, by using our Member Center or by telling us to put you on our internal do-not-call list, or for those who have not been our customers for the previous 18 months and who have not given us prior consent to call, by subscribing to the U.S. National Do-Not-Call Registry; d. Our sharing your Personal Information with third parties, by emailing us at Webmaster@Lung.org.
American Lung Association Full Privacy Notice non-personal identifiable information
This Privacy Notice provides information about data collection, use, and sharing:
- Privacy notice overview
- What personal information do we collect from the people that visit our website?
- When do we collect information?
- How do we use your information?
- How do I unsubscribe from receiving your marketing emails?
- Notices and disclosures
- How to change your personal information
- How to contact us
Privacy notice overview
What personal information do we collect from the people that visit our website?
When filling out a form or entering information for a feature on our website, as appropriate, you may be asked to enter contact information that includes your name, email address, mailing address, phone number, interests or other details. In the event that an online form has fees and/or donations associated with it, we may request credit card information for the purpose of processing the transaction.
When do we collect information?
Information you provide on forms, in chats, and such:
We collect information from you when you fill out a form or otherwise enter information on our website, including, but not limited to, when you register on our website, make a donation, subscribe to a newsletter, sign up for an event, submit a story, sign a petition/action alert, respond to a survey, use online chat, or contact us. If you contact the American Lung Association by calling our Lung HelpLine, your call may be recorded.
If you use the chat feature of the Site, the chat session will be connected to our call center, which creates a record of the chat and stores a transcript of it in our database.
Automatically collected information:
We collect information about your use of Lung Association websites using cookies and other similar technologies (see discussion of cookies, below), including but not limited to your search activity, the pages you view, the date and time of your visit. We also collect information that your device provides us such as browser type, type of device, browser language, IP address, mobile carrier, location, and requested and referring URLs.
The information we collect automatically is statistical data, and does not identify any individual. It helps us to improve our website by enabling us to do things such as:
- Estimate our audience size, geographic location, and usage patterns.
- Store information about your preferences, allowing us to customize our website according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our website.
- Provide better services and features in the future.
- Make known third-party goods and services for those who may be interested.
We gather information from social networking sites (such as, but not limited to, Facebook, Twitter and Instagram). We collect information from social media activity, including likes, shares and tweets about our content on social networking sites. Where you sign in to the Site using social network credentials, such as a Facebook login, you grant permission to the social network to share your user details with us.
Internet Protocol Address (IP):
Third-party services collect an IP address from all visitors to our website. An IP address is a number that is automatically assigned to your computer when you use the internet. We use IP addresses to help diagnose problems with our server, administer our website, analyze trends, track user's movement, gather broad demographic information for aggregate use in order for us to improve the website, and deliver customized, personalized content. The third-party services we currently use are provided by the following companies (click the hyperlinks for more information): Maxmind (geo-IP targeting), Google (analytics/tracking pixel), Facebook (tracking pixel), and Blackbaud (website hosting provider).
- Understand and save user's preferences for future visits.
- Compile aggregate data about website traffic and website interactions in order to offer better website experiences and tools in the future.
- Enable us to serve targeted advertising to you on our behalf and on behalf of third parties.
- Store visitor email addresses (if provided).
- We may also use trusted third-party services, such as Google Analytics, that track this information on our behalf. Click here to review the privacy notice for Google Analytics.
We use local shared objects, also known as Flash cookies, to store your preferences such as volume control or display content based upon what you view on our Site to personalize your visit. Third Parties, with whom we partner to provide certain features on the Site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information.
Flash cookies are different from browser cookies because of the amount of and type of data they gather, and how the data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies please visit this site.
Pixel tags and other similar technologies:
The Site uses a variety of technical methods for tracking purposes, including pixel tags and Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of websites. We also use these technical methods to analyze the traffic patterns on the Site, such as the frequency with which our users visit various parts of the Site. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable.
IP addresses and click-stream data:
As is true of most websites, we automatically gather information such as Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the Site.
An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information to advertisers, for example regarding the frequency with which our guests visit various parts of the Site. We may combine this information with PII we obtain from you directly on the Site, or from third parties.
Click-stream data is information collected by our computers when you request pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such Non-Personal Information.
When analyzed, this data helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.
Behavioral targeting / re-targeting:
We may use geolocation technology to track the location of Site visitors in order to better understand which geographic markets we serve.
Google's advertising requirements can be summed up by Google's Advertising Principles.
We have implemented the following:
- Google Display Network Impression Reporting
- DoubleClick Platform Integration
- Demographics and Interests Reporting
We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our Site.
Opting out of targeted advertising:
You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
If a user elects to use our referral service for informing a friend about our website, we ask them for the friend's name and email address. American Lung Association will automatically send the friend a one-time email inviting them to visit the Site. American Lung Association stores this information for the sole purpose of sending this one-time email.
How do we use your information?
We may use the information we collect from you when you register, make a donation, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other website features in the following ways:
- To personalize your experience and to allow us to deliver the type of content in which you are most interested.
- To improve our Site in order to better serve you.
- To better service you in responding to your service requests.
- To administer a promotion, survey or other website feature.
- To serve you with our or third-party advertising.
- To quickly process your transactions.
- To send periodic emails regarding your website interaction or area(s) of interest.
- To follow up with you after correspondence (live chat, email or phone inquiries).
We may share some information about you with partners for marketing purposes. The American Lung Association may also rent or exchange your personal information with other organizations, and we may also use your personal information and browsing history to contact you for communications and marketing purposes. To be excluded from our sharing your PII with other organizations and exchange program or to unsubscribe from postal mailings, please visit Lung.org/consumerchoice and select your preferences from our Consumer Choice Menu. If you opt-out of our sharing your information with advertisers, you will still receive displays of advertisements when you visit the Site, but they will not be as tailored to your interests as they might otherwise have been.
How do I unsubscribe from receiving your marketing emails?
If at any time you would like to unsubscribe from receiving future emails, you can log in to our Member Center at Lung.org/membercenter and select your preferences. You can also unsubscribe at the bottom of each email. If you need further assistance, you may contact us at Webmaster@Lung.org or 1-800-LUNGUSA and we will promptly remove you from ALL correspondence.
Notices and disclosures
We sell or lease your PII to third parties, including our website hosting partners and other parties who assist us in operating our Site, conducting our business, or serving our users, but you have the option of opting out by changing your preferences in your Consumer Choice Menu.
However, we may also provide non-personally identifiable information to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, our site may include links to other websites and/or third-party API integrations. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
How does our Site handle Do Not Track signals?
Some web browsers may transmit "do not track" signals to the websites and other online services with which the browser communicates. There is no standard that governs what, if anything, websites should do when they receive these signals. We do not currently take action in response to these signals. If and when a standard for responding is established, we may revisit our policy on responding to these signals.
COPPA (Children Online Privacy Protection Act)
We do not knowingly request or collect information from any person under 13 years of age without parental consent. If you believe that your child has submitted personal information without your consent and you would like this info restricted or removed, please contact Webmaster@Lung.org.
CCPA (California Consumer Privacy Act)
If you are a California resident, California Civil Code Section 1798.83 permits you to request information about our disclosure of your personal information to third parties for those parties’ own direct marketing purposes. To make such a request, please send a letter to:
American Lung Association National Office
c/o California Consumer Privacy
55 W. Wacker Drive, Suite 1150
Chicago, IL 60601
How to change your personal information
Contact information and preferences: You may visit Lung.org/membercenter to update your contact information, email preferences and Consumer Choice Menu options.
Email communications: Log in to your Member Center at Lung.org/membercenter and select your email preferences. You may also unsubscribe by using the link at the bottom of each email or the “unsubscribe from all American Lung Association Email” found at your Member Center.
Targeted advertising: Visit Google Ad Settings page to set preferences. Visit Network Advertising Initiative Opt Out page to opt out.
To request deletion of your personal data, please contact us by using the information in the "How to contact us" section below.
How to contact us
Telephone: 1-800-LUNGUSA (1-800-586-4872)
American Lung Association
55 W Wacker Drive, Suite 1150
Chicago, IL 60601
4826-5130-6900, v. 1
Page last updated: October 1, 2021