Spotlight On Rural Initiatives Strengthening Equity (R.I.S.E)
Rural Initiatives Strengthening Equity (RISE), A project of the California Health Collaborative, works to support rural tobacco projects throughout California by leveraging resources, data, and educational opportunities to partners throughout rural jurisdictions. RISE works with other statewide coordinating centers to reduce tobacco-related disparities among priority populations. We are incredibly grateful for their partnership and collaboration throughout our current and former projects
Learn more about what we are doing in the North Valley
Smokefree Multi-Unit Housing
- The North Valley Project is focusing on Smokefree Multi-Unit Housing in Gridley (Butte County) and in Marysville (Yuba County).
- Smokefree Multi-Unit Housing reduces the risk of secondhand smoke drifting between units, through vents, windows, and cracks in the foundation. Enhanced and enforced strong policies protect residents from exposure to toxic chemicals. A smokefree environment reduces the risk of fire hazards and creates healthier living environments by improving air quality and reducing the risk of respiratory issues. This can lower healthcare costs and improve quality of life for residents. Additionally, stronger policies protect children, elderly residents, and those with health conditions who are more vulnerable to smoke exposure. Smokefree housing promotes a stronger sense of community and well-being where every resident can breathe clean air.
Smokefree Outdoor Air
- The Lung Association’s North Valley Tobacco Project is currently working on providing education and promoting Smokefree Outdoor Public Places in Gridley (Butte County), and Marysville (Yuba County).
- Smokefree environments protect everyone from secondhand smoke, which is harmful to health. Specific populations such as children, the elderly, or individuals with respiratory conditions are vulnerable to poor health outcomes with exposure to secondhand smoke. Clean air and a healthier environment encourages people to enjoy outdoor spaces without exposure to toxic chemicals. Smokefree areas also reduce litter, as cigarette butts are a major source of pollution. These spaces promote healthier lifestyle choices and are inclusive of individuals who may be attempting to quit or can encourage users to quit.
Get Involved
Share your story
- Share your story and help build a community of hope, resilience, and action. Your story has the power to inspire others and create change. Whether you have quit smoking, overcome lung disease, or supported someone on their journey to better lung health, your experience can motivate and empower others facing similar challenges. Together, we can breathe life into every story and make a difference!
Stay connected
- Stay connected and make a difference! Sign up for our newsletter to receive the latest updates, tips for healthy living, and ways you can support lung health in your community. Scan the QR code below to join our mission and be part of our mission!
Technical Assistance & Support
- The Lung Association is here to support your community with engaging and informative tobacco prevention presentations tailored to youth or adults. Our presentations cover the understanding of secondhand smoke, SmokeFree Public Places and SmokeFree Multi-Unit housing. We are proud to offer these sessions in both English and Spanish to ensure accessibility for everyone. Contact us today to schedule a presentation and empower your group with the knowledge to make healthier choices!
Free Help Quitting in California
- For accessible, free help to quit smoking, or to help others quit with science-based strategies visit KickItCA.org, Text “Quit Smoking” to 66819, or call 800-300-8086.
Volunteers
- Join the American Lung Association as a volunteer and help us make a lasting impact on lung health in your community. By volunteering, you will support meaningful programs, raise awareness, and inspire change in the fight for clean air and tobacco-free living. Volunteering offers the opportunity to develop new skills, connect with like-minded individuals, and make a real difference in your community. . Share this opportunity with others and help us build a stronger community of advocates. Together, we can create a healthier future.
Resources
Page last updated: August 7, 2025
